I’ve posted to LinkedIn for a long time and spent countless hours attending courses and better understanding the algorithm. There is certainly a set way of doing things that is hard for a business starting out to get right.
A LinkedIn company page can serve as your content engine, amplified by employees. This can turn into meaningful leads and business growth over a couple of months of daily posting.
I recommend a combination of copywriting, singular graphics, PDF carousels and optimised vertical video. With this line up, published regularly, you will see an improvement in engagement, which can then be converted into leads. Community management through engaging with prospects through commenting and direct messages is also highly recommended.
Businesses that have existing content can have this repackaged into the best formats, but using my publishing processes it’s straightforward to create effective new assets that match your brand.