I’ve posted to LinkedIn for a long time and spent countless hours attending courses and better understanding the algorithm. There is certainly a set way of doing things that is hard for a business starting out to get right.
A LinkedIn company page can serve as your content engine, amplified by employees. This can turn into meaningful leads and business growth over a couple of months of daily posting.
I recommend a combination of copywriting, singular graphics, PDF carousels and optimised vertical video. With this line up, published regularly, you will see an improvement in engagement, which can then be converted into leads. Community management through engaging with prospects through commenting and direct messages is also highly recommended.
Businesses that have existing content can have this repackaged into the best formats, but using my publishing processes it’s straightforward to create effective new assets that match your brand.
Publishing Strategy offers 3 tiers of support. All come with a minimum 3 month commitment and prices are recurring monthly exc. VAT.
Startup – £1,000
- Detailed of audit of current output and up to 1 hour LinkedIn workshop
- 1x written post per week to be approved by company (4-5 a month)
- All content editing and scheduling to a maximum of 3 posts per week (12-14 a month)
Scaleup – £3,000
- Detailed of audit of current output and up to 1 hour LinkedIn workshop
- Up to 30 minutes coaching meetings per week
- Creation of brand header graphics
- Weekly emailed report detailing post performance, account growth and engagement
- Creation of a monthly editorial calendar
- Creation of an internal messaging / amplification system via Slack or Gmail
- Up to 3 page or Founder posts to be approved by company, per week – 1x graphic / PDF
- All content editing and scheduling to a maximum of 4 per week (16-18 a month)
- Up to 1 minute of video editing per week
Publisher – £5,000
- Detailed of audit of current output and up to 2 hour LinkedIn workshop
- Up to 1 hour of coaching meetings per week
- Creation of brand header graphics
- Verification and profile building assistance
- Weekly emailed report detailing post performance, account growth and engagement
- Creation of a monthly editorial calendar
- Company page commenting and community management
- Creation of an internal messaging / amplification system via Slack or Gmail
- Up to 3 page posts to be approved by company, per week – 2x graphic / PDF
- Up to 3 Founder posts to be approved by the Founder, per week
- All content editing and scheduling to a maximum of 6 per week (24-28 a month)
- Founder AI avatar video coaching and production assistance
- List of 20 key engagers per month created for inbound leads
- Up to 90 seconds of video editing per week