SEO

I’ve spent nearly 20 years working in and around SEO. I’ve been Head of SEO and Social Media for a national newspaper, and deployed it as an earned media tactic at History Hit, where the site reached 1.5 million Unique Users a month, acting as a funnel for our premium subscription product.

SEO can often seem mysterious, but it’s not really. Fundamentally, you need a well built website, content matching to target keywords and link building. Get these fundamentals right and you will get more valuable traffic.

My process is to work with clients to audit their website and see what improvements can be made for users and search engines. We can then move onto keyword analysis and content planning. Combined with that I also provide content production services. Link building is essentially a digital PR strategy, so it ties in with the content operation.