Power up your content marketing with a
Your outsourced Content Director
WHAT WE DO
We help brands and media companies get more from their content across social media, search and their own website.
We have experience across multimedia production, including podcasts and video, as well as expert knowledge in SEO and all major social media platforms.
WHY WE DO IT
Our clients get a better return from their content marketing investment. We help make your output smarter, more consistent and better aligned to business metrics. Getting noticed is great, but driving sales is better.
HOW WE HELP
We can either work with existing inhouse content teams, or provide a virtual team to work alongside the marketing operation.
WHO WE ARE
I’m James Carson, Founder of Publishing Strategy. I’ve worked at some of the UK’s biggest media companies in audience management and content strategy, including The Telegraph, Bauer Media and Little Dot Studios. From 2018-2024 I ran History Hit as Managing Director, leading to its acquisition, scale up and turning it into a consistently award winning multimedia company.
I wanted to setup a new kind of consultancy that combines media experience with marketing know-how, to supercharge business growth. I work across production, SEO and social media to ensure clients are getting the best value for money.
Behind me is a virtual team of experts who can work with clients to guide the towards their content marketing goals.
Get in Touch
POWER UP YOUR CONTENT MARKETING
Good content marketing is hard
To stand out, you need a solid plan. You need high quality production, regularity, cadence and authority.
You need good branding and design. You need strong headlines and hooks. You need great distribution and high quality links.
You might need a podcast, you might not. You might need video.
You definitely need content objectives that align with business goals
By the time we reach social media, most companies are still looking confused about which networks to be active on.
They don’t know how to grow. They are investing in publishing things that don’t do what’s in bold above.
It’s quite sad to say, but by doing so their money is going down the drain.
It doesn’t have to be this way
Let’s review what you’ve got and see how to supercharge it.
Let’s see what we can add to turn your content into a real growth engine.
Let’s review what’s best to produce, and why, and where it should go.
Most importantly, let’s measure it properly.